An elementary school in Sheffield has named itself "Watercliffe Meadow" -- a "place for learning," and insists that it not be called a school because the word "school" has negative connotations.
Naturally, The Campaign For Plain English is annoyed, since, except for the facts that everybody will be wearing soft shoes and there will be no school bells, the place will be in actuality what the rest of us might call a "school."
My issue with "a place for learning" is that it's not specific enough, since pretty much all that exists is a place for learning, but The Campaign For Plain is on the alert A Lot:
Among examples of confusing terminology the campaign has fought against in recent years was the widespread rebranding of lollipop ladies as "school crossing patrol officers", teachers being known as "knowledge navigators" and the emergence of the "education centre nourishment production assistant" - otherwise known as dinner ladies.
It follows efforts to rebrand libraries as "idea stores", dustmen's trucks being referred to as "provider vehicles" and a recent high-level attempt to ban the use of the word "inmates" for prisoners in case it offends them.
This week, over at the place for learning I'm working at, I'll be your knowledge navigator, if you signed up for the Pearl Poet Seminar or the Political Drama class.
(Link from Arbroath)